First Run in the Still...Background
On an excursion to pick up grape pommace from a vineyard near Salem, we saw a rough wooden sign advertising apples for sale. The owner of the small orchard, tooling around on a souped up golf card, turned out to be a 90 year old German bricklayer, Herbert. We described our alcohol-related purpose, and asked him what he would recommend as the best apple for brandy. Hebert got a gleam in his eye and pronounced at once, "Criterion!"